Most agencies treat proposal writing as a necessary evil — hours of research, copy-pasting from old documents, and formatting that never quite looks right. By the time the proposal lands in the client's inbox, the energy behind the pitch has already cooled. Kaissa.nl was built to eliminate that gap entirely.
The process starts with a single message on WhatsApp. You send the client's website URL to your Kaissa.nl bot number (+31 6 84727713). The platform immediately dispatches a crawler that reads the client's homepage, about page, services, and any pricing signals it can find. This context is then passed directly to Claude AI, which generates a structured proposal draft — complete with a problem statement, recommended services, delivery scope, timeline, and indicative pricing.
From crawl to draft, the whole process takes under five minutes. You receive a WhatsApp notification when the proposal is ready, with a direct link to review it on the Kaissa.nl dashboard.
Every proposal generated through Kaissa.nl is hosted at a dedicated subdomain: {slug}.kaissa.nl. This is a clean, mobile-friendly client portal your prospect can open from any device. There is no login required on their end — just a URL you share directly from WhatsApp.
The portal shows the full proposal, and clients can respond — accept, request changes, or decline — directly from the page. Each interaction triggers a real-time WhatsApp notification back to you so you never miss a move.
Kaissa.nl tracks every proposal through a clear status lifecycle:
You see this status on your dashboard and receive WhatsApp pushes at every transition. No more emailing into the void and wondering whether anyone looked at your proposal.
The Claude AI behind Kaissa.nl does not produce generic boilerplate. It reads the crawled context — the client's industry, their current positioning, what appears to be missing from their digital presence — and writes a proposal that speaks directly to their situation. A proposal for a Rotterdam logistics firm reads differently from one for a Utrecht design studio, because the source material is different.
The structure is consistent: every proposal leads with the client's current situation, followed by what Kaissa.nl or your agency proposes to do about it, the scope of work, a realistic timeline, and a pricing framework. This consistency means your proposals always look professional, even when you generate three in a single afternoon.
AI-generated first drafts are starting points, not final products. The Kaissa.nl dashboard lets you edit every section before sending. You can adjust pricing, swap out service descriptions, or add project-specific notes. The client portal updates in real time — no need to re-send a link.
For agencies with recurring service packages, you can also seed the AI with your own context files. Upload your standard service descriptions, rate cards, or case study summaries, and the AI incorporates them into every new proposal it generates for you.
The goal is not to remove humans from the proposal process — it is to remove the parts that do not require human judgment. Research, formatting, structure, and hosting are all handled automatically. What remains for you is the strategic layer: the relationship, the pricing decision, and the follow-up. That is where your time should go.
If you send five proposals a week and currently spend four hours on each, Kaissa.nl gives you back roughly nineteen hours. That is enough time to take on a new client.